Top 5 Website Myths
If you’re thinking about getting a website, then smart move! If you already have one, then you’re probably aware of its potential. A website is one of the best tools to have in your business arsenal, as long as you know how to use it. But this is highly influenced by how well you understand website development, design, SEO, and how to run an online business overall.
A lot of misinformation from so-called gurus is floating around the world wide web when it comes to this topic. The biggest problem is that many of the sources contradict each other. So it’s almost impossible to separate what is true from what is a myth. That’s why we decided to make it easier and came up with our selection of top 5 website myths that we debunked for you.
- Design comes before content
The substance of a website is in its content. For the most part, a prospect would visit your website because they want to learn more about your business, not because they want to find artistic inspiration. The design is meant to facilitate a user’s experience in finding what they’re looking for and making a purchase. It is molded around the information you want to present, and therefore, it should come second to it.
Sure, you can build a tentative framework first. But allow yourself the flexibility to play around with it as you’re developing your content. In fact, the best way to go about building a website is by having a consistent feedback loop between your developer and copywriter. This way, you can avoid costly mistakes or fixes later on.
- Every business needs one
Probably one of the most debated topics around websites is whether you need one or not. The verdict is still not out on this one, but we would say it depends. And here’s why.
Every business is unique. Some services or packages can be easily sold on a landing page or through social media. At the same time, more sales may not be your primary objective. You may be interested in increased brand awareness, client retention, higher client lifetime value, etc. Some of these goals are easier to achieve through a website, while others do not require one. So, in the end, having a website is up to you, your business, budget, and goals.
- Once launched, clients will come
This is probably one of the biggest misconceptions we come across regularly. So many business owners spend months, if not years, working on a site only to get disappointed by the silence that follows the launch. That reality can be extremely discouraging.
But it’s important to remember that the lack of visitors (and, consequently, clients) may not be due to your website or business. The online world is overcrowded with similar companies and services, each trying to outshine the other. Nowadays, just having some basic SEO is not enough anymore. If you want to succeed online, you need to optimize every aspect of your business. Don’t count only on your website to bring you clients. Your website will offer you credibility, exposure, a brand image, but it cannot succeed in growing your business by itself.
- It needs to be perfect
No website is perfect. And no website can be perfect because people change, trends change and needs change. Just recently Instagram announced that it will now prioritize videos over pictures in its feed. So, if you already had a strategy that was working for you on this platform, now you’ll need to change it. Nothing is a guarantee and, as the old cliché goes, change is the only constant in life. So your website will constantly need to change to keep up with the latest news.
This is why many entrepreneurs prefer to start their online journey with an MVP (minimum viable product). This is usually the simplest version of a website, oftentimes a landing page only, with the most basic functionalities needed to run your business. It still looks clean and organized. It still has search engine optimized content. And it still makes a statement. But the main advantage of this is that it first gathers more data and feedback from your customers, and then uses that to develop it into a more advanced version that better serves your business and clients.
- Cheap will do
On the opposite side of the spectrum, we have the entrepreneurs who tend to confuse simple and basic for cheap and unprofessional. This is one of the most common rookie mistakes which ends up hurting a business more than having no website would. Just imagine, your website is a business card on steroids. It is your virtual office. But if it looks like a circus instead of an office, then you are then damaging your reputation and brand image.
Not only that, but you may also be attracting the wrong type of clients. Those leads who can and are willing to pay a higher price point for your services will look for someone who is willing to invest in their business. Your website is your chance to make a good first impression and hook your target audience right out of the gate.
Taking the time to understand what it is that you want to achieve through your website is the first step to nailing your online business strategy. After that, if you still decide to go forward with it, make sure to set a proper budget and hire the right team (developer, copywriter, and business manager) to help you throughout the process.
But guess what? We have years of experience doing just that, helping business owners like yourself figure out all the steps they need when transitioning online or growing their service-based businesses. We’ll make sure you avoid the most common pitfalls when it comes to websites and optimize your online strategy. So if you are still struggling with that, then reach out to us, and let’s see if there is a way we can work together on your goals.